In real estate today, success means much more than closing deals. An agent’s success now depends on how they work, who they work with, and how much freedom they have in building their career. Top real estate agents all over Florida, especially from Hillsborough County, are increasingly pursuing a new path. Agents want control, they want abundant revenue, and they want fewer constraints in their careers.
High-producing agents are now embracing a new brokerage model, one that offers freedom, transparency, and independence in their careers. Thus, more professional agents are moving to the 100% commission brokerage model. It's clear how these models allow agents to keep more of their incomes. They also provide the tools, knowledge, and empowerment agents need to succeed on their terms.
The real questions are: What is changing? And, why are so many real estate agents in Hillsborough County FL, risking it all to take home their whole commission?
The industry is evolving, and organizations like Star Bay Realty are helping break through these barriers.
The Traditional Brokerage Model Is Outdated
Traditionally, real estate brokerages have operated closely with a split commission model. In a divided commission, agents have only ever earned a portion of the commission earned by the brokerage for each transaction. The brokerage always collected the remaining portion of the commission, leaving agents to give up 30% to 50% of their commission. Agents were sometimes left with even less after brokerages imposed desk fees, transaction fees, or other additional charges.
The split commission structure has kept agents with a fraction of what they should earn. This dynamic has changed, as the industry is in a state of transition.
Today’s agents leverage technology and entrepreneurial thinking, and they no longer accept having to give up a large portion of their income.
They recognize their value and expect a brokerage model that could tangibly reinforce their worth.
These agents are looking to collaborate rather than be controlled. They want a partnership to grow their business. Enter the 100% commission brokerage. This new model is changing the game.
● Choose how, when, and where they operate
● Pay only flat-rate fees or membership costs
● Keep the full commission from their transactions
● Reinvest in marketing, education, and personal growth
Hillsborough County FL: A Real Estate Hotspot
Hillsborough County has a variety of neighborhoods and a healthy economy. Hillsborough County has quickly become one of the most active real estate markets in Florida.
From Tampa to Riverview, buyers continue to look for their next home. Sellers are also entering the marketplace with confidence. This level of activity creates opportunity and intense competition.
Real estate agents in Hillsborough County FL must do more than have and hold a license. Agents must not only have access to the MLS but also know how to strategize and plan for long-term growth.
For agents to thrive, they must look for support and flexibility and build a system that will allow them to scale their business without sacrificing personal income.
Progressive brokerages are beginning to fill that gap. Companies like Star Bay Realty are changing how real estate works in Florida.
Why Top Real Estate Agents Are Switching to This Model
The top real estate agents didn’t get there by playing it safe. They got there by making smart, strategic decisions. That’s why so many of the top agents in real estate choose the 100% commission brokerage model. They choose this model because it lets them grow without limitations or ceilings.
Here's what these agents say:
● "I get paid more on every deal I close. That larger payout inspires me to close even more."
● "I make the decisions now. I don't have to wait for anyone to tell me how to run my business."
● "I get to develop a personal brand. I no longer must market everything under the brokerage name."
What is a 100% Commission Brokerage?
In its simplest terms, a 100% commission brokerage works precisely as it sounds - agents keep 100% of the commission they earn. They no longer split their commission with their broker on a percentage basis. They only pay a set fee (monthly, per transaction, or annually).
This model has put the control directly into the agent’s hands, maximizing pay while allowing controlled costs. Many agents are capable and willing to take on that responsibility. That’s why people often choose the 100% commission brokerage — they gain autonomy and the ability to operate their business the way they choose.
● Work part-time but want maximum profit.
● Want to invest back into their branding
● Prefer autonomy without constant oversight
● Close multiple deals per year
This suits professionals treating real estate as a long-term career, allowing them to maintain both their income and independence.
STARBAY REALTY: A Brokerage That Works For the Agent
While many brokerages are just now catching up on the trend, Star Bay Realty embraced it early on. They’re a brokerage located in Gibsonton, FL. Star Bay operates as a real estate brokerage that empowers rather than constrains its agents. Their model was built on allowing agent autonomy and profitability.
What makes Star Bay different?
● Agents retain 100% of their commission — the brokerage allows them to keep everything they make.
● Low startup and renewal fees — transparent fees with no hidden agendas.
● Fully licensed in Florida — agents operate legally in all aspects of their business.
● No rigid office rules — no mandatory office hours, dress codes, or micromanagement.
● Strong agent support — agents have control, but support is only a phone call away.
Star Bay understands that Florida law requires agents to run their business under a broker, but they don’t believe that should mean giving up your paycheck. Their model is built on clarity, compliance, and providing tools to agents without getting in their way.
Redefining Real Estate for the Better
The real estate market is not what it used to be, and that’s a good thing. Agents are tired of stagnation and loss of earning potential with antiquated systems. Agents are ready for change. They deserve it.
That’s why 100% commission brokerages are changing the game. It isn’t just about bigger paychecks, it’s about freedom, empowerment, and owning your future.
If you’re one of the real estate agents in Hillsborough County FL looking to break barriers, Star Bay Realty brings the opportunity for a smarter way to work, one that recognizes your effort and enhances your results. Star Bay should be seen not just as a brokerage but as a platform for long-term success.