The Orlando real estate market has always been a dynamic and competitive landscape, attracting homebuyers, investors, and real estate professionals alike. As we move into 2025, market trends are evolving, and top brokerages are weighing in on what buyers and sellers can expect. From housing prices to new developments and the growing popularity of 100 percent commission brokerage models, Orlando's real estate scene is poised for another exciting year.
If you're a buyer, seller, or agent looking for insights on where the market is heading, here's what best real estate brokerages in Orlando are saying about the industry in 2025.
Housing Prices: Will They Continue to Rise?
Despite national market fluctuations, Orlando’s real estate prices have remained relatively strong. In 2024, home prices in the region saw moderate appreciation, largely due to steady population growth and strong job opportunities in industries like tourism, healthcare, and technology.
Experts predict that in 2025, housing prices will continue to rise, albeit at a slower pace. The demand for single-family homes remains high, particularly in suburban areas like Lake Nona, Winter Park, and Kissimmee, where families and retirees seek more space and quality amenities. However, with interest rates stabilizing, affordability could become a bigger factor for first-time buyers.
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What This Means for Buyers: If you’re planning to purchase a home, acting sooner rather than later may be a smart move before prices climb further.
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What This Means for Sellers: With continued demand, sellers can still expect competitive offers, especially if their homes are well-maintained and priced correctly.
The Rise of 100 Percent Commission Brokerages
One of the biggest trends shaping Orlando’s real estate industry in 2025 is the rise of 100 percent commission brokerages. These brokerages allow real estate agents to keep 100% of their commissions rather than splitting earnings with their brokerage. This model is particularly attractive for experienced agents who want to maximize their income.
Orlando’s best real estate brokerages are recognizing the shift and offering competitive commission structures, low transaction fees, and business support services to attract top-performing agents. More professionals are switching to this model to gain financial freedom and take control of their careers.
Why Agents Are Choosing 100 Percent Commission Brokerages:
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Higher earnings per transaction
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More flexibility in setting their own commission rates
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Ability to invest in personal branding and marketing
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No hidden brokerage fees
For buyers and sellers, this shift means working with motivated agents who are invested in delivering excellent service while retaining more of their hard-earned income.
New Developments and Smart Home Trends
Orlando is continuously growing, and 2025 is no exception. Several new developments, particularly in the downtown and suburban areas, are shaping the city's housing landscape.
Upcoming Residential Hotspots in 2025:
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Lake Nona: A booming hub for tech professionals and medical researchers, with state-of-the-art smart homes and green spaces.
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Horizon West: One of the fastest-growing master-planned communities, offering luxury homes and family-friendly amenities.
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Downtown Orlando: High-rise condos and townhomes are attracting young professionals and investors looking for modern, walkable living.
Smart home technology is also a key trend in 2025. More buyers are looking for homes equipped with energy-efficient appliances, smart security systems, and AI-driven automation. Homes that offer these features tend to sell faster and at higher prices.
The Rental Market and Investment Opportunities
With Orlando being a top tourist destination, the demand for rental properties—both short-term and long-term—remains high. Investors are taking advantage of this by purchasing properties near major attractions like Disney World, Universal Studios, and downtown entertainment districts.
In 2025, vacation rentals continue to be a lucrative market, particularly for those utilizing platforms like Airbnb and VRBO. However, investors should stay updated on local regulations, as Orlando’s short-term rental policies may see revisions to balance tourism and residential living.
For those looking to invest, Orlando’s best real estate brokerages recommend exploring areas with strong rental demand, such as Kissimmee, Winter Garden, and Altamonte Springs.
Challenges Facing Orlando’s Real Estate Market
While Orlando's market outlook remains strong, there are a few challenges to be aware of:
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Rising Insurance Costs: Florida’s increasing homeowners’ insurance rates may impact affordability.
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Inventory Shortages: New construction is not keeping up with demand, making some properties highly competitive.
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Interest Rates: While expected to stabilize, any fluctuations could influence buyer activity.
Despite these challenges, 100 percent commission brokerages are helping agents navigate the market efficiently, ensuring clients receive expert guidance on pricing, timing, and negotiation strategies.
Final Thoughts: Is 2025 a Good Time to Buy or Sell?
According to Orlando’s top brokerages, 2025 remains a strong year for real estate activity. Home values are expected to rise steadily, rental demand is robust, and new developments continue to attract buyers and investors.
For buyers, getting into the market now could mean securing a home before prices rise further. For sellers, continued demand presents an opportunity to maximize profits. And for agents, joining a 100 percent commission brokerage can be a game-changer, allowing them to keep more of their earnings while providing top-tier service to clients.
Partner with StarBay Realty for Expert Guidance
Whether you’re buying, selling, or investing, having the right real estate brokerage on your side makes all the difference. At StarBay Realty, we provide expert market insights, personalized support, and a 100 percent commission brokerage model that empowers agents to succeed.
Looking to buy or sell in Orlando? Let us help you navigate the 2025 market with confidence. Visit www.starbayrealty.com to get started!